UMAQ – Understanding Media Accessibility Quality

Fostering research on Media Accessibility.

FRED Film Radio is Media Partner of the Project UMAQ – Understanding Media Accessibility Quality, fostered by Universitat Autònoma de Barcelona and funded by the EU. 

Media Accessibility refers to the series of services and technologies “that provide access to media products, services, and environments for people that cannot, or cannot properly, access that content in its original form” (Greco 2016). As such, Media Accessibility is at the core of the most pressing priorities of the European Commission, such as the Digital Single Market Strategy.

The aim of the UMAQ project is to carry out the first comprehensive analysis of the notion of quality in Media Accessibility and investigate the possibility of a unified theoretical framework for understanding it.

The UMAQ project is led by Gian Maria Greco and Pilar Orero of the Universitat Autònoma de Barcelona (Spain).

A key action is the UMAQ Conference on quality in Media Accessibility. The conference will be held in Barcelona on 4-5 June 2018. More than 40 speakers from four continents will discuss a wide range of topics connected to quality in media accessibility, such as: machine translation, audio description, subtitles, sign language on TV, visual perception, data and information quality approaches, object oriented broadcasting, and subtitles in augmented reality.

The UMAQ project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement No 752659.

To discover more about the project, go to