PODCAST | Nicolò Comotti interviews Cristiana Buzzelli, SVP, Content & Consumer Products Licensing Rainbow.
To listen to the interview, click on the ► icon on the right, just above the picture
Cristiana’s career in the media industry started as a free-lance journalist and as a key account manager for different media agencies. From there, in 2005 she joined Rainbow with the goal to start-up the in-house publisher of the group, focused on kids editorial business. The publishing branch quickly grew from 2 to over 15 headcounts in about 5 years, running more than 40 kids publications yearly, and becoming market leader in the pre-school girls segment. In 2010, Cristiana’s responsibility was extended into digital media on a global basis, taking care of some of the top partners of the company, such as Netflix and YouTube, overseeing a valuable team of specialized talents. Since 2015 she is in charge of Rainbow global business for Licensing and Acquisitions, focusing her attention on the +500 consumer products licensees worldwide, but also on the development of potential new franchises able to attract international audience and at the same time to generate valuable licensing revenues. As a former basketball player, she strongly believes that team work is a plus to achieve any goal.
This interview was recorded during the Cartoon Digital Festival 2019, in partnership with the Sardinia Film Commission, thanks to the Italian Film Commissions Association and with the support of the Italian Trade Agency.