PODCAST| Angelo Acerbi interviews Lena Thiele and Valeria Richter, authors of the book Audience Design: An Introduction.
To listen to the interview, click on the ► icon on the right, just above the picture
Lena Thiele and Valeria Richter have been working on audience design since a long time and they published a book with Torino Film Lab on how to use and perform it. It is a new tool for film production companies in order to optimize their investment towards a more precise audience and then being able to tailor the film, keeping its original and narrative core. Is it just marketing? Is it an additional creative help? This is what Lena and Valeria explain in this compelling interview.