Producers on the Move

Pia Lundberg, VP of European Film Promotion #Cannes2016

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5 min. and 22 sec.

Producers on the Move and other EFP initiatives.

Play Podcast
5 min. and 22 sec.

PODCAST | Chiara Nicoletti interview Pia Lundberg, vice-president of European Film Promotion at the 69th Cannes Film Festival

To listen to the interview, click on the ► icon on the right, just above the picture

Pia Lundberg of the Swedish Film Institute as Vice President of the European Film Promotion comments on FRED about the secret of the success of the networking platform Producers on the Move, which celebrates its 17th edition this year. She also announces two new initiatives the EFP will carry on: Future Frames at the Karlovy Vary International Film Festival and the 10 Women Directors to watch at the Sydney Film Festival. The latter initiative marks the first time EFP, the Sydney Film Festival and Variety have joined forces to initiate “European Cinema: 10 Women Filmmakers to Watch,” presenting ten exceptional European women storytellers.

20 of the most energetic, emerging producers from across Europe are selected to participate in the networking platform PRODUCERS ON THE MOVE at the Cannes International Film Festival. EFP has set a high standard for participation and creates a tightly focused working environment involving project pitchings, 1:1 meetings as well as extensive promotion of the producers via profiles in the international trade papers. The aim of this initiative is to assist European producers in finding partners for their upcoming projects, to strengthen industry networking opportunities and to offer a platform where the producer’s potential is recognised.


  • Reporter
    Chiara Nicoletti
  • Guest
    Pia Lundberg
  • Interviewee role
  • Film title
    European Film Promotion
  • Festival section
    Producers on the Move
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