Torino Film Lab

Lena Thiele, Valeria Richter – Audience Design: An Introduction #TorinoFilmLab

Play Podcast
18 min. and 9 sec.

An interesting talk about audience design and its role in modern film production, with two experts, authors of Audience Design: An Introduction, published by Torino Film Lab.

Play Podcast
18 min. and 9 sec.

PODCAST| Angelo Acerbi interviews Lena Thiele and Valeria Richter, authors of the book Audience Design: An Introduction.

To listen to the interview, click on the ► icon on the right, just above the picture

Lena Thiele and Valeria Richter have been working on audience design since a long time and they published a book with Torino Film Lab on how to use and perform it. It is a new tool for film production companies in order to optimize their investment towards a more precise audience and then being able to tailor the film, keeping its original and narrative core. Is it just marketing? Is it an additional creative help? This is what Lena and Valeria explain in this compelling interview.


  • Reporter
    Angelo Acerbi
  • Guest
    Lena Thiele, Valeria Richter
  • Interviewee role
    Film consultants
  • Festival section
    Torino Film Lab
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