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Sierra Pettengil – The Reagan Show #TFF35

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9 min. and 20 sec.

Let’s dive into Ronald Reagan’s White House TV: the first example of a structured marketing machine for a US president.

Play Podcast
9 min. and 20 sec.

PODCAST| Angelo Acerbi interviews Sierra Pettengil, director and producer of the film The Reagan Show.

To listen to the interview, click on the ► icon on the right, just above the picture

Sierra Pettengil talks with Angelo Acerbi about the making of an impressive documentary about Ronald Reagan’s system of self promotion and communication. She watched, together with her co-director Pacho Velez, more than 1000 hours of archival video material to compose this portrait of one of the most despised US presidents, until now.

The Reagan Show:  Told solely through 1980s network news and videotapes created by the Reagan administration itself, the film explores the president’s made-for-TV approach to politics. This documentary follows Ronald Reagan’s rivalry with Soviet leader Mikhail Gorbachev, tracing how the American president used his public-relations skills to overcome Soviet mistrust, the objections of a skeptical press, and the looming threat of World War III.

  • Reporter
    Angelo Acerbi
  • Guest
    Sierra Pettengil
  • Interviewee role
    Director, Producer
  • Film title
    The Reagan Show
  • Festival section
    Festa Mobile
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