“Dust to Dreams”, Interview with Producer Mo Abudu

A Homecoming at the BFI London Film Festival

Mo Abudu reflects on the emotional experience of showcasing “Dust to Dreams” at the 69th edition of BFI London Film Festival. This marks her second official selection in 10 years, following her first film “50”. Abudu emphasizes the importance of diverse representation in film festivals and appreciates the BFI’s commitment to showcasing cultures from around the world. She also discusses the recent screening of the film at the Toronto International Film Festival, highlighting her preference for festivals that embrace multiculturalism.

Family, Legacy, and Reconciliation Through Music

Abudu elaborates on the themes explored in “Dust to Dreams”, including family, legacy, and reconciliation. She highlights how the film diverges from typical portrayals of African cinema, which often focus on trauma and hardship. Instead, “Dust to Dreams” showcases shared aspirations and human traits of Africans, emphasizing themes of love, building, and reconciliation. The film features Seal in his first major acting role, alongside a talented Nigerian cast. Abudu underscores the universality of the story, which delves into conflicts within family structures.

Idris Elba and Seal: A Magical Collaboration

Abudu recounts her collaboration with Idris Elba, who adapted the story for the screen and directed the film. She credits Elba with suggesting Seal for the lead role, a decision she describes as magical. The partnership between these two influential Black men resulted in a short film treated with the same care as a feature film. Abudu praises Elba’s humble approach and dedication to bringing his best to the project. The Nigerian cast also contributed significantly to the film’s success.

A Love Letter to Lagos: Locations and Cultural References

Abudu shares insights into the specific locations and cultural references that make “Dust to Dreams” a love letter to Lagos. She acknowledges Heidi Uis, the supervising producer, for finding suitable filming locations. The nightclub scenes were shot at Rococo, a club in Victoria Island, while the house scenes were filmed at Gugubiri. Abudu describes Lagos as a magical and energetic city, drawing parallels to New York City. The film also features real-life Afrobeat stars, showcasing the vibrant talent scene in Lagos.

Ebony Life and Green Door Pictures: A Synergy of Creative Energies

He discusses the collaboration between Ebony Life and Green Door Pictures (now 22Summers), emphasizing their shared commitment to bringing African stories to a global audience. This partnership was made possible through funding from Fregsim Bank. Elba’s adaptation of the story and hands-on approach as a director were instrumental in the film’s success. Abudu highlights Elba’s dedication to engaging with cast and crew, demonstrating his commitment to the project.

From Human Resources to Media Mogul: A Journey of Purpose

Abudu reflects on her career journey, from working in human resources to becoming a media mogul. She expresses regret for not entering the media industry sooner, driven by a desire to change the narrative surrounding Africa. She started with a talk show, “Moments with Mo”, which led to the launch of Ebony Life Television and Ebony Life Films. Her ultimate goal is to change perceptions and showcase the human side of Africa. Abudu also discusses the Ebony Life Creative Academy, which provides free training for aspiring filmmakers.

Dust to Dreams: A Metaphor for Africa

Abudu explains the significance of the title “Dust to Dreams”, drawing a parallel between the film’s themes and the lives of many Africans. She acknowledges the challenges of a “dusty continent” but emphasizes the dreams that have become realities despite these obstacles. The film tells the story of a family overcoming conflict and achieving reconciliation.

Building an Empire and Telling the Truth

Abudu discusses the co-production deals Ebony Life has secured with major Hollywood studios and streaming platforms. She attributes her success to perseverance and a willingness to face rejection. These partnerships have allowed Ebony Life to tell African stories on a global scale. Abudu also shares her long-term vision for the Ebony Life Creative Academy, which aims to provide free practical training in filmmaking.

Vision, Purpose, and Teamwork: Key Messages for Future Leaders

Abudu shares the key lessons she emphasizes when speaking at institutions like Wharton, Cambridge, and Harvard. She highlights the importance of vision, planning, team-building, and finding purpose. Abudu credits her success to the amazing team she has assembled, who believe in the vision and purpose of Ebony Life. She encourages others to be honest with themselves and to create impact in the world.

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