Johanna Koljonen (Göteburg Film Festival) – Jarod Neece (SXSW) – Jakub Duszynski (Gutek Film) – Josef Kullengård (Malmo Arab Film Festival)
In this extract, professionals at film festivals from all over the world share the most innovative experiences they have tried over the past years to connect their audiences to their catalogue of films.
Film festivals also have a word to say on audience development. Marketing film is acquiring new forms that take advantage of all the possible resources available nowadays, not only traditional ones like posters but also new ones like VOD. Four innovators shared their experiences and their advices to the professional audience that gathered for the last panel within the framework of the NEXT programme.
Click here to listen to the full panel “New Initiatives by Film Festivals for the Future of Cinema” from NEXT