Interview with Annie Galstyan, Head of International relationships at PFFP

In the context of the 1st Venice Production Bridge Location Market, the Head of International Relations at PFFP, Annie Galstyan, discusses the efforts of the Pan-Armenian Federation of Film Producers to increase Armenia’s presence in the global film industry. She highlights the federation’s role in connecting Armenian cinema with international markets and co-production opportunities. This interview offers insight into Armenia’s ambitions to break its cinematic isolation and develop a more active role on the international stage.

Building Bridges for Armenian Cinema

Galstyan explains that the PFFP was created to serve as a link between Armenia’s film industry and the global community. She emphasizes that Armenia’s diaspora, which is larger than the population within the country, plays a crucial role in fostering international collaborations. The federation aims to promote Armenian cinema abroad and attract international crews to shoot in Armenia, helping to showcase the country’s diverse landscapes and cost-effective production environment.

The Challenges and Opportunities for Armenian Cinema

Galstyan notes that Armenia has yet to see its films regularly featured at major international festivals since gaining independence in 1991. She believes that with strategic efforts and better presentation, Armenian cinema can gain recognition. She also points out that Armenia’s local cinemas remain vibrant, with audiences eager to watch both domestic and international films, including Hollywood blockbusters and European independent movies.

Supporting International Productions in Armenia

Galstyan details how Armenia’s film infrastructure is well developed, with suitable locations, permits, and a skilled crew base. She mentions that the PFFP’s new structure, Cinema Alliance, simplifies the process for international filmmakers to access everything needed for production, from visas to equipment. Although the country’s film commission is still developing, she stresses that Armenia offers significant cost advantages, making it an attractive destination for international shoots, even without cash rebate incentives. She also shares that ongoing meetings at the Venice Production Bridge Location Market have already generated interest from producers looking to shoot in Armenia, with plans to develop further collaborations after the festival.